Webinar: Rethinking the Economy

How can businesses thrive within planetary boundaries while remaining resilient and successful? The whitepaper Rethinking the economy: Sufficiency strategies for future-proof businesses explores how sufficiency can serve as a strategic response to the multiple social, environmental and economic challenges businesses face today.

Drawing on research, practical case studies and an implementation guide, the whitepaper shows how companies can integrate sufficiency principles into their business models, organisational structures and decision-making processes.

At the launch event for the English edition, Dr. Leonard Creutzburg, Co-Head of the One Planet Lab, will introduce the publication and its key findings. The discussion will then continue with Dr. Laura Niessen-Wade (Maastricht University) and Mark Adams (Director of Vitsoe), who will reflect on the opportunities and challenges of putting sufficiency into practice.

Programme

• Welcome by Leslie Albracht (One Planet Lab)

• Introduction to the whitepaper by Dr. Leonard Creutzburg (One Planet Lab)

• Discussion with Dr. Laura Niessen-Wade (Maastricht University) and Mark Adams (Director of Vitsoe)

• Q&A Session

This one-hour webinar offers an opportunity to explore the key insights of the whitepaper and gain practical perspectives from both research and business practice.

Join us to discover how sufficiency can become a strategic advantage for future-proof businesses.